José Roberto González
José Roberto González sitting on a director's chair
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Art director,designerand author

Reel (00:45)
(01)
(About)

I'm a Mexican art director based in Monterrey. In 2020 I founded Persona Office, a brand identity studio working with brands in Dubai and around the world. I also write books on brand identity and share what I learn through Functional Practice.

See what I do

WhatI do.(3)

1

Art direction.

For studios, agencies and brands that need someone to lead the creative work, from the first idea to every application.

ForAgencies and studios without an art directorBrands creating or renewing their identity
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2

Classes and talks.

A designer who loves to share ideas. Classes and talks on brand identity, built from real projects and the method behind them.

ForSchools and universitiesStudios and creative teamsConferences and events
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3

Consulting.

An outside view for brands that already exist: what to keep, what to change and where to go next.

ForOwners with an existing brandTeams getting ready for a rebrand
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Projects.

01StudioSince 2020

Persona Office.

The brand identity studio I founded in 2020.

Backyard brand identity by Persona Office
Backyard
Things brand identity by Persona Office
Things
The Quality Control brand identity by Persona Office
The Quality Control
Palate brand identity by Persona Office
Palate
Tout de Sweet brand identity by Persona Office
Tout de Sweet
Anchor brand identity by Persona Office
Anchor
Egao brand identity by Persona Office
Egao
Shredded brand identity by Persona Office
Shredded
Eggcellent brand identity by Persona Office
Eggcellent
Seray brand identity by Persona Office
Seray
Round brand identity by Persona Office
Round
Matterr brand identity by Persona Office
Matterr
02StudioWebsites

Second Address.

A website studio for brands that already have their identity.

Persona Office website
Persona Office
Functional Practice website
Functional Practice
Metroa website
Metroa

Press.(22)

Have an ideain mind?

Art direction, a class, a talk or a second look at your brand.