Roberto González is an art director with over a decade of experience in graphic design and branding. His passion for visual arts has driven him to build a career marked by creativity, innovation, and a deep understanding of the power design holds in transforming brands. Throughout his career, he has worked with companies across various industries, providing strategic solutions that extend beyond aesthetics, creating strong and memorable identities that authentically connect with their audiences. His approach is not only focused on design, but also on how each visual element can create a real and positive impact on a brand’s perception.

With a multidisciplinary approach, Roberto has worked on complex projects, leading teams and managing everything from concept development to the creation of brand materials. His ability to combine aesthetics with functionality, always with a strategic mindset. Today, Roberto continues to collaborate with brands worldwide through his PROJECT, Persona Office, FOUNDER OF Persona Office Lab, which offers classes to help students understand the power of design. Follow R.